27 September 2010

ISAIAH MUSTAFA!

Look at your blog. Now back to mine. Now back at your blog. Now back to mine.

Sadly, your blog is not mine. But if you stopped posting pictures of unicorns, and used a giant steak as a header, it could look like mine.

I'm on a proxy.

~

Any self-respecting man recognises the legendary sales pitch I've just paraphrased. 'The Old Spice Guy', who's actual name is Isaiah Mustafa (!), earned the respect of men and internets everywhere practically overnight when he starred in a series of adverts for Old Spice.

The most well-known ad:


After the viral success of the original TV spot, a new campaign was devised. A team of writers, a film crew, and some social media experts spent two days in a studio with Mr Mustafa. None survived. For those two days, they filmed video after video in response to ordinary people's (and web celebs') Twitter, Facebook, and YouTube comments.

He even managed to go meta:


This towering paragon of muscle and win became a pioneer in real-time advertising. His sense of humour and ridiculous good looks were an inspiration to all. The internet shed a collective (MANLY) tear when the campaign had run its course.

What real manly tears look like:

Not only did Isaiah Mustafa set a new standard for manliness in the 2010s, he did what many had thought to be impossible for any one man: won the admiration of the whole internet. In a way, he became the new Chuck Norris; a legend.

So, men, this is what you should be striving for every day. Just remember: anything is possible when you smell like an Old Spice Man and not a lady.

- The Webmaster

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